Create a unique fragrance and its marketing strategy! Combine scents and branding to design the perfect fragrance as a team.
Step into the world of exclusive fragrances and discover how your team can craft a one-of-a-kind scent tailored to a specific target audience. Essence of Excellence blends creativity, strategy, and innovation in an engaging and inspiring team-building experience. Which group will succeed in creating the perfect fragrance and marketing it with flair?
This activity is a sophisticated fusion of sensory experience, teamwork, and marketing strategy. Just as a perfume relies on emotion, perception, and perfect balance, so too does a strong brand and successful customer experience. Teams must think strategically, experiment boldly, and persuade effectively to establish their fragrance in the market. Essence of Excellence offers a fun and rewarding way to explore company values and customer-centric thinking.
Teams receive a detailed consumer profile and first learn the fundamentals of perfumery. They work with top, middle, and base notes to create a harmonious and distinctive fragrance.
Once their scent is perfected, a second challenge awaits: designing a compelling marketing campaign. How will they position their creation? What emotions and associations do they want to evoke? How will they effectively captivate their target audience?
After finalising their fragrances, each team presents their exclusive essence to a judging panel through a creative and persuasive marketing pitch. Using props, visuals, and polished storytelling, they defend their brand universe.
The team that best understands and appeals to its target audience — through both fragrance and strategy — wins the title of the day’s best perfumers.
As a special bonus, every participant can take home their own personalised fragrance, a unique and lasting memento of this creative experience.
Upon request, this activity can be enhanced with interactive AI elements. This offers a unique opportunity to explore artificial intelligence in an accessible and engaging way — a topic that is becoming increasingly important within modern teams and organizations.
Essence of Excellence blends emotion and insight, storytelling and strategy in a unique team-building experience. This immersive challenge invites teams to craft a bespoke fragrance and marketing plan, capturing the essence of their audience in a bottle while boosting collaboration and customer focus in an engaging and memorable way.
Discover other teambuildings that match your interests or goals.
